Best Practices

Reading Place with the National Building Museum

Transcript

Mary Hendrickse: We’re going to start off with a really simple activity—the Coke bottle—and finding out how much information we can get about Coca-Cola from this Coke bottle.

Speaker 1: I notice that the shape is made to feel good as you’re holding it.

Kendra Huffbower: I notice that it’s made out of glass, so it could be recycled…

Kendra Huffbower: The Coke bottle we were thinking about incorporating into our daily morning meeting routine. Where that’s kind of the activity and you pass an object and you really have to think about what they’re noticing and why they’re noticing that and how it’s used and the function and design of it.

Speaker 2: There’s another image on here. There’s an image of a Coke bottle printed on the Coke bottle. Maybe that’s something to do with scanning or something?

Speaker 3: Yeah, going on the shape of it, it’s kind of…seeing that it comes out of the 1950s-ish time, it’s kind of got an hourglass shape of a slender woman’s body.

Speaker 4: That was mine! No!

Speaker 3: But that’s good, great minds think alike! It reminds me of Barbie or something.

Mary Hendrickse: Okay, okay, so the hourglass figure type of idea.

Speaker 3: Whether that was implicit or not.

Mary Hendrickse: Why do you think—let’s just go with that.

Speaker 4: Can I tell why, ‘cause that was my thing?

Speaker 3: This was a joint thing between minds.

Mary Hendrickse: Why do you think they might have used that shape, that hourglass shape?

Speaker 4: I think it’s advertising, because if I drink it I’m gonna look like Barbie.

Speaker 5: It has a date on it—11 February 12. I’m assuming it’s either expiration date or…

Mary Hendrickse: If that is the expiration date, what do we think about that? That it expires next year, like eight months from now.

Speaker 6: Lots of preservatives.

Mary Hendrickse: Lots of preservatives, okay.

Speaker 2: That it has an expiration date, though, at all. That’s better than if it doesn’t!

Rachel Blessing: We talked a lot about visual literacy today and trying to incorporate that in a meaningful way in the classroom is my hope. I’ve been writing down how she’s [Mary Hendrickse] been teaching us, because that’s something that she’s modeling for us. I don’t know if she knows that, but she is.

Rachel Blessing: It’s from Mexico.

Mary Hendrickse: Okay, it was made in Mexico. So what does that tell us?

Kendra Doyle: I think sometimes we can just get so caught up in day-to-day things that we don’t take the time to look at the outside of a building and just see what does this tell us, what does this mean? Taking the time to just slow down and observe and analyze, that’s something that I’ve learned.

Kendra Doyle: I noticed the label, it’s red, and the way the Coca-Cola is written it looks like a ribbon almost, the script. It’s like a repeating sound, it’s like a catchy sound—Coca-Cola—it’s like the same letters.

Mary Hendrickse: So, I wanted to point out that it took us one, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13 people to get to the logo that’s written on it. Because that’s something that we expect to see, so we don’t really think about it very often.

I have some disks that I’ll give you at the end of the day in an electronic form so you can use it again if you want to and it’s got the reason behind some of the design parts. They did go for the curvy bottle on purpose, for both easy gripping and attractiveness—because it looked like a woman—and the red and white because it was bold colors. So there’s a reason behind even the smallest details of a Coke bottle, and the same thing goes with buildings. Even the smallest detail in a building has importance and has meaning.

What does architecture say about the past and the present? TAH teachers learn strategies for close examination of buildings in Washington, DC, including the National Building Museum, Capitol, and Lincoln Memorial.

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