Teaching Materials
Ask a Master Teacher
Lesson Plan Gateway
Lesson Plan Reviews
State Standards
Teaching Guides
Digital Classroom
Ask a Digital Historian
Tech for Teachers
Beyond the Chalkboard
History Content
Ask a Historian
Beyond the Textbook
History Content Gateway
History in Multimedia
Museums and Historic Sites
National Resources
Quiz
Website Reviews
Issues and Research
Report on the State of History Education
Research Briefs
Roundtables
Best Practices
Examples of Historical Thinking
Teaching in Action
Teaching with Textbooks
Using Primary Sources
TAH Projects
Lessons Learned
Project Directors Conference
Project Spotlight
TAH Projects
About
Staff
Partners
Technical Working Group
Research Advisors
Teacher Representatives
Privacy
Quiz Rules
Blog
Outreach
Teaching History.org logo and contact info

Emergence of Advertising in America: 1850-1920

Image for Emergence of Advertising in America: 1850-1920

These 9,000 advertising items and publications date from 1850 to 1920. Selected items illustrate the rise of consumer culture in America and the development of a professionalized advertising industry.

Images are grouped into 11 categories: advertising ephemera (trade cards, calendars, almanacs, postcards); broadsides for placement on walls, fences, and buildings; advertising cookbooks from food companies and appliance manufacturers; early advertising agency publications created to promote the concepts and methods of the industry; promotional literature from the nation's oldest advertising agency, J. Walter Thompson; early Kodak print advertisements; Lever Brothers Lux (soap) advertisements; R.C. Maxwell advertising company images; outdoor advertising; scrapbooks; and tobacco ads.

Each category contains a brief overview, and each image is accompanied by production information. The site, searchable by keyword or ad content, includes a timeline on the history of advertising from the 1850s to 1920. This easy-to-use collection is ideal for researching consumer culture and marketing strategies.

 
Content